Customs and cultures influence the packaging design. In fact, doing this wrong may cost you some customers. But what do businesses look for? What are customers frothing to see? Here, we’ll go over each of these, and what the packaging for the global markets needs to be.
Regional Considerations to Think about
First, we need to look at regional considerations. Obviously, some countries have eco-friendly standards to watch out for. One example of this is Europe with the plastic banning, a common issue that many businesses face.
In Asia, you want the packaging to be compact, but also eco friendly, since they have heavily urbanized lifestyles out there that will definitely be impacted by this type of packaging. You should also consider the colors, using red for Chinese packaging, and then lighter, pastel colors for Japanese packaging.
In Europe, it also is more minimalist and sustainable, because of both government regulations and the environmental values that are put in place.
Finally, there is the middle east. They’re a bit different, as they want luxurious and ornate designs for the more premium of products. This type of packaging really stands out, and the ornate nature of this packaging can really enhance the value of the company.
The Benefits of This Type of Cultural Packaging
With cultural packaging, you’re improving the brand appeal in very diverse markets. More and more people look for this. In fact, so many of them want the diverse market essentials, as it means for them to really improve and enhance their lifestyle.
The other reason is cultural insensitivity. There are brands that commit the faux pas of putting together the wrong packaging for the culture. When that happens, it creates major fallout, where people are critical of the brand and complaints are leveled. In that case, you don’t want cultural insensitivity to happen, so by making the packaging fit the brand, it also will help to make it friendly to different markets.
It also prevents miscommunications too, which then leads to extra PR and other lovely things that will only be a bigger problem down the line.
The best Examples
There’s a lot of good examples of this. companies taking their black packaging and replacing it with reds and golds when shipping it to China. Or even just adding fun graphics that really shine.
The regional aesthetics play a major role in a brand’s success. These days, when they adapt the packaging for major holidays in the area, such as Chinese New year or even holidays in Europe, it shows that the brand cares about the success of the company’s packaging in this market. A little bit of care goes a long way, especially when putting together high-quality, and really knockout forms of packaging.
The Future of Packaging
With this type of packaging, you do get a better future. AI is on the rise, and being leveraged by more people than you’d think. AI is being used for market=-specific packaging insights, so if they find that someone really likes a certain factor in a specific area, they add this to the packaging.
Using these insights allows for brands to cultivate and build the packaging that they want, making it grow and become even more exciting as well. packaging’s becoming even better, and stronger than before. When you tailor the shipping supplies to fit your global standards, and really leverage them to appeal to the masses, more people become connected with the brand and want to use it. Because of this, the brand grows, and more success can be made as well.
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