Brief History Of Pizza Box
A pizza box is a sign of a culinary treat that is enclosed inside. According to a report by the New Daily News, an average American consumes over 6000 slices of pizza in a lifetime. That is undoubtedly a lot of pizza.
While a pizza is best when it comes in front of you right from the oven, it gets delivered to doorsteps most of the time. That’s where it becomes necessary for pizza brands to use the most iconic boxes for pizza packaging. Now, you may wonder about the origin of pizza boxes. That is what we are going to discuss in this article.
The 1800s: The Travelling Stove
The history of boxes dates back to the early 1800s when bakers would use large copper pots to deliver pizzas. These pots were called “stufas”, which meant stoves. These traveling stoves are used to keep pizzas and pies hot because copper is a natural insulator of heat.
1905: The first licensed pizza in New York
The original size of an Italian pizza is that of a tortilla, and it was best suited for individual consumption. With more Italians moving to the US, the concept of pizza making and selling evolved significantly. The first licensed pizzeria Lombardi’s opened in New York about 100 years after the Stufa. This pizza brand introduced the concept of selling pizza slices in rolled-up cones. Since stufas were not available in the US, the concept of Lombardi’s slice became quite popular.
Post-WWII: Corrugated Nation
After WWII, the rise in automobile manufacturing resulted in people migrating from cities to suburbs. Pizzerias started producing full pizzas instead of single slices. That’s where the cardboard turned out to be the most viable option to keep pies warm with the help of light insulation. Before using pizza boxes, outlets used to pack pies in paper bags with a corrugated base.
Although corrugated plates offered flat support, it was hard to stack them. They were also difficult to maneuver. Then pizzerias started using thin bakery boxes to pack pizzas. These boxes are quite easy to manage, and so became a mainstream option for packing takeaway pizzas.
In the 1960s, Dominos introduced the universal pizza box, which is still being used. This box gave birth to the modern pizza. Due to the fluted corrugated cardboard in its composition, this pizza box turned out to be the best option for stacking. The fluted design also provides much-needed insulation to keep pizzas hot until consumption. This design remains largely unchanged, even after 60 years.
Now, it all comes down to the packaging design that you use. The top lid of the pizza box has become more of a marketing medium for pizza brands. That is why these brands never hesitate to use bold colors and attractive designs to stand out.
If you have a pizza brand or you are planning to start one, you may want to get in touch with a packaging consultant to discuss packaging design to make your brand stand out.