One unique type of way to; stand out in the world of packaging is considering temperature-controlled elements. Having the packaging heat up to show the various sensors and measurements is common. Did you know however, that there is packaging which reveals or alters the branding based on changes.
That’s right, some of them are now using branding elements through temperature changes, and it’s a unique way to really show the customers something different that they will love.
How this Works
The process works through thermochromic coatings and inks. This is put right on top of the item, and then, when the heat or cold hits it, it shows the message. Kind of like telling the customer about the current state of the item.
This can be activated by heat, which is the most common one. It also can be activated by cold too. it’s unique, because it offers a new way to monitor the packaging.
Who Uses This
This type of coating is used in the food and beverage packaging put forth. In the food and drink industries, giving customers an idea of how fresh something is important. Being able to do it gives customers the ultimate peace of mind, especially since it’s fresh, it builds trust.
Many companies are putting these temperature indicators on their packaging that, when it’s heated up or cooled, shows that it’s fresh. Sometimes, customers may notice that the activation isn’t there, a sign that it might not be as fresh as it should be. It prevents the consumption of foods that are sour or spoiled, and also prevents liability for the company.
The other application is gift packaging. Gifts and gift packaging ensures that you have the item nicely put together. When you have the gifts all put there, you’ll be able to create some thermochromic inks that will show the name of the brand whenever the person gets the item. It’s great, because it also offers a unique form of application that really stands out.
Some people like it because once they put it where it needs to be, the ink can show the name of the brand.
Benefits
This type of packaging provides peace of mind for foods and drinks, which means that customers will trust the brands so much more. it gives them something that they can be excited about, and really improve the way brands look at the company too.
The other benefit is interactivity. Interactive experiences that are memorable for customers is really important. Being able to craft all of this is really important. Providing companies with such builds excitement, and also helps improve overall brand interconnectivity. So yes, when you do this customers do love what you do, and it can be the gift that truly enhances the experience.
The future of This Packaging
These days, interactivity is all the rage. Some have started to add even more ways to get and obtain exclusive content that really makes things interesting.
One way is to combine QR codes with temperature-activated packaging. Customers can heat this up, or put it in the fridge. When they take it out, it then reveals a QR code. The customers can scan it, and then get even more unique and exclusive customer experiences. This is something coming down the pipeline, and might work great if you’re interested in making the packaging not only stand out for you as a company, but also to really enhance the brand and its needs too.
Temperature packaging is a novel concept, but more companies are riding the wave, since it offers something many enjoy—exclusivity!
Pizza Boxing 